2010 Ford Taurus Pricing Released, Starts at $25,995

Posted January 12 2009 09:34 AM by Scott_Evans
Category: Auto Shows, Ford, Detroit Auto Show, Ford Taurus, Sedans, Midsize



Following hot on the heels of the introduction of the all-new 2010 Ford Taurus, the Dearborn-based automaker has released pricing for the new sedan, which will start at $25,995 when it goes on sale this summer.

"Taurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars. The premium craftsmanship and attention to detail, combined with outstanding driving experience will redefine what customers should expect in a full-size sedan," said Jim Farley, Ford's group vice president of Marketing and Communications.

The 2010 Taurus will be offered in three trim levels: SE, SEL and Limited. SE models will start at $25,995 including destination and delivery charges. SEL models will start at $27,995 and the top-of-the-range Limited model will start at $31,995, both including destination and delivery charges.

The new Taurus comes with Ford's Duratec 3.5L V-6 on board to start, with a version of' Ford's new V-6 EcoBoost engine following closely behind. Ford hasn't provided final horsepower numbers for the Taurus, but the latest version of the 3.5L produces 263-hp and 249 lb-ft of torque in the Lincoln MKS.

It will be mated to a choice of two six-speed automatic transmissions, one of which will feature Ford's SelectShift manual shifting system. SelectShift will only be available on SEL and Limited models and will feature steering wheel-mounted paddle shifters. To distinguish the SEL from the base SE model, it will receive chrome exhaust tips, painted 18-in wheels, heated exterior mirrors and supplemental parking lights. In addition to those bits, the Limited model will also feature standard leather interior, chrome 19-in wheels, a back-up safety system, SYNC, a premium sound system and 10-way power adjustable seats for the driver and front passenger.

Other options available on the new Taurus include Adaptive Cruise Control, Collision Warning, MyKey teen safety system, a Blind Spot Information System, a Cross Traffic Alert system, automatic high beams, rain-sensing wipers, Ford's EasyFuel capless fuel filler, SecuriCode Keyless Entry, Intelligent Access with push-button starting system, multi-contour seats and Ford's SYNC infotainment and connectivity system.

Source: Ford