FORD’S IOSIS MAX SHOWCASES CUTTING EDGE DESIGN AND COMMITMENT TO SUSTAINABILITY

The iosis MAX, a fresh interpretation of kinetic design, showcases new levels of efficiency and flexibility
Commitment to sustainability is demonstrated through Ford’s new EcoBoost engine technology and PowerShift transmission
Ford demonstrates a greener, smarter and safer future through its vehicles and technologies on display at the Shanghai Auto Show
SHANGHAI, China – April 20, 2009 – Demonstrating its commitment to a greener, smarter and safer future, Ford Motor Company is displaying a series of exciting vehicles and leading technologies at the Shanghai Auto Show. Making its first Asia Pacific appearance, the iosis MAX concept car features Ford’s celebrated kinetic design language, EcoBoost engine technology and PowerShift transmission.

Recently debuted at the Geneva Motor Show, the iosis MAX has dramatic looks and a striking pearlescent ‘Limelight’ color, which is complemented by innovative solutions that enhance its practicality and environmental performance.

"Although it isn’t a forerunner to a specific production vehicle, the iosis MAX clearly highlights how kinetic design is evolving and can be applied with stunning results,” said Martin Smith, executive design director, Ford of Europe.

Capturing “energy in motion” through its athletic stance and muscular surfacing, the iosis MAX incorporates a dynamic shape and advanced materials to create a dramatic interior environment which is light, spacious and expressive. Innovative solutions like a ‘floating’ seat design create a more open cab while giving occupants a more comfortable ride.

“The iosis MAX marks the next stage in the evolution of kinetic design, and showcases a number of affordable engine technologies that will make a difference to the environment and our customers’ pockets,” concluded Smith.

"Technologies such as Ford EcoBoost and PowerShift, as showcased in the iosis MAX, highlight Ford's ongoing commitment to fuel economy and sustainability," Robert Graziano, chairman and CEO, Ford Motor China, stated. "We are pleased to confirm that both Ford EcoBoost and PowerShift technologies will be available in the China market in 2010."

In addition to the iosis MAX, Ford also has a full production lineup of its best selling cars on display at the Shanghai Auto Show.

Visitors to the Ford stand will experience Ford technologies through interactive exhibits, such as the EcoBoost Touch Table and the interactive ECO Race Challenge, which showcases Ford’s dedication to creating fun, efficient and exciting vehicles with a smaller carbon footprint. Demonstrations of Ford SYNC technology will illustrate clever ways to connect with your car.

The Ford Safety Driving Challenge creates a dynamic environment for visitors to experience Ford’s commitment to safety. On display will be a New Fiesta Cutaway as well as an interactive safety module and Ford’s well-known "Five Safety Dimensions" demonstration.